The NFL has come a long way in terms of it’s outreach to women. Considering 44% of the overall NFL fanbase is women, this outreach was long overdue. Aside from transition of shoving pink jerseys down our throats, the NFL has made a considerable effort with team fashions in the actual team colors, the addition of home-gating items as well as traveling NFL Style booths that visit any team that requests it. But the NFL also took a huge step backwards in 2013 by disallowing purses larger than the size of your hand under the pretense of “it improves...Read More
Tag: state of the nfl female fan
This past season, we have been highlighting the first of a kind, State of the NFL Female Fan. In this 3 part series, we covered the remarkably low number of women in an executive leadership role among NFL teams. and in the second article we looked at how the NFL is reaching out to the fanbase that makes up 45% of their viewership. Finally, we looked at the role of fantasy football on this ever growing segment and the women who play a key role behind that growth. This series discovered some pretty amazing facts. Here’s a snippet —The...Read More
The Jaguars, who unlike any other team in the NFL with 51% of it’s fan base being female, have become the 7th team in the NFL to launch an official women’s club. The membership looks to capitalize on what other fan clubs have seen success with and to also be seen as a thought leader in the NFL on attracting the female fan base that represents almost half of the overall market. A few months ago, myself along with 6-7 other Jaguar fans were invited to a dinner with representatives from the Jaguars on the possibility of creating a...Read More
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