Everyone who’s seen an Old Spice commercial knows that at times, they can tow the creepy line. But this one released during the NFL Wild Card Playoff game makes you question the executive’s decision that signed off on it.

The commercial dubbed “Smellcome to Mandom” is for a new line of Old Spice body sprays that apparently rush teenage boys into manhood too quickly for these mothers to handle. And the result is enough to make you squirm in your seat at the awkwardness.

If Old Spice was looking to cross that line into full on creep-mode, they certainly succeeded with this one. Check it out…

ScreenHunter_02 Jan. 05 21.23