We’ve all heard the song “Let It Go” from Disney’s Frozen waaaaaay too many times. But one little boy who just can’t seem to get enough of the song is Jackson.

The minute he hears the now-infamous song, he throws his hands in the air and his face has a smile a mile wide for a whole 5-seconds until the doll shuts off. His sister can’t hit the button fast enough as the concerned look on his face grows until the doll plays the song again. And each time, his reaction gets cuter and cuter.

While the video is adorable, I can’t help but feel bad for these poor parents who have probably suffered through hearing this damn doll hundreds of times.

Well, until the batteries mysteriously go missing.

little boy dances let it go