03 August 2010
Could companies that develop popular, but time consuming games be forced to charge a subscription?
By David Rogers
When most fans think of the gaming industry, they see it as a bunch of nerds sitting around wasting their life away. But gaming is a billion dollar industry and with every industry comes winds of change and the high powered executives at companies like Sony, Activision and
Tuesday, GameTheoryOnline.com, a website run by video game industry business insiders, analysts and other experts have just launched an online web series going deep into the video game industry’s biggest problems and biggest triumphs.
This web series is hosted by Scott Steinberg, author of Video Game Marketing and PR, and features Industry celebrities like Epic Games’ Cliff Bleszinski, Co-Founder of Naughty-Dog, Jason Rubin, and Peter Molyneux among others.
Issues such as the "state of the traditional gamer" and where the market is headed has many companies worried. Gamers are playing more multiplayer games online for longer periods of time causing them to purchase less games when years ago the core gamer spend numerous hours playing many different kinds of games. This worry has companies like Acitivision reportedly researching subscription services for games like Call of Duty to try and recoup some of their lost revenue.
Listen to what some of the industries brightest minds have to say about "Reinventing the Industry" in this new web series...
