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Consider these things when choosing a foundation:
- Skin Type - Choose a foundation formulation appropriate to your skin type
- Coverage - How much coverage to you need or want?
- Color - With a makeup-free face, examine your skin tone in natural light and then at a reliable beauty counter, get some input from a consultant. Test the color on your jaw and in natural light. The color should blend and disappear into your own skin tone.
The right foundation balances your skin tone and instantly makes your face come alive. But applying a formula that's too light or dark for your complexion is a major faux pas. To counteract this common beauty blunder, you need to know what shade is right for your skin color. Start by testing the base or foundation color by applying a thin line of color to the jaw line. This way, you can compare the color to the skin on the face as well as the neck to avoid any obvious, unnatural differences.
The end result: the color should blend perfectly with your skin tone. When the seasons change, it's best to switch the color and texture of your foundation accordingly. During warmer weather, forgo the foundation and try tinted moisturizer - a lightweight, more breathable formula that keeps skin fresh and fabulous no matter how high the levels of heat or humidity.
Different Types of Foundation:
Liquid:
Skin Type: normal and combination
Objective: smooth satiny finish with sheer to medium coverage
How to Apply: small dabs or strokes blending a little at a time
Tools: foundation brush or sponge * a damp sponge will increase sheerness
Cream
Skin Type: dry skin or climate situation with no humidity
Objective: smooth dewy finish with medium coverage
How to Apply: beginning central to the face dot a little at a time with a damp sponge
Tools: latex free sponge
Stick
Skin Type: oily or combination skin or as a concealer
Objective: matte more opaque finish
How to Apply: using finger pads, patting for spot coverage or brush for all over even tone
Tools: stick itself, brush and/or very clean finger pads
Powder
Skin Type: all (except super dry skin)
Objective: matte finish, considered easiest to apply
How to Apply: using light hand, central start smooth outward, i.e. bridge of nose and outward across cheeks etc.
Tools: large powder brush
Tinted Moisturizer
Skin Type: normal to dry
Objective: natural, glowing finish
How to Apply: gently massage into face to meet desired needs, if SPF give even coverage
Tools: clean fingers
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