AMAZE WITH YOUR GAZE

Our eyes give us away, so we’ll just ‘fess up. Too many of us overlook eye shadow. Don’t let color confusion hold you back from beauty. You can do no wrong! Eye shadow is really just an extension of your personality, so accessorize your eyes with expressive style. There’s nothing like a shimmery pink to spotlight your flirty side. Rich, earthy shades show them how grounded you are. A stroke of green exposes your romantic streak. Don’t save your feelings for a powwow with the girls. Lift your lids and prepare for the stares.

HOW TO CHOOSE

Form: Eye shadows come in a pressed powder, loose powder form, a pencil and a mousse/cream. Pick a form you are most comfortable applying. If you find that eye products tend to crease on your lids, choose a powder eye shadow for crease-resistant, lasting color.

Finish: Finish plays a huge role in choosing an eye shadow and creating an effect. A matte finish works for a casual day look, while a subtle shimmer finish in light, neutral shades is great for brightening the eyes. Both shimmer and high pearl finishes are ideal for creating a more daring evening effect.

HOW TO FIND MY SHADE

Do you want bold drama or are you steering to a slightly smoky, subtle eye style? Choose your look then find the shades to get you there. Don’t be overwhelmed by all of the color possibilities—you can wear almost any shade if you know how to apply it.

There’s a handy rule you can follow for surefire shadow success: light shades emphasize while dark shades minimize. If you’re new to eye makeup, ease into eye shadow with one neutral shade over your entire lid or try a neutral duo with one light shade for your lid and one dark shade to contour.

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